RefumbusWe build automation that feels like brand theatre
Our team blends automation engineering, lifecycle strategy, and immersive creative to help ecommerce brands craft experiences that convert and delight.
Immersive automation craft
We combine 3D scene design, motion storytelling, and AI copilots to make every automation feel like an extension of your brand.
Governance from day one
Security, compliance, and measurement blueprints are embedded in each playbook so teams can scale responsibly.
Human strategists in the loop
Automation architects, lifecycle strategists, and CX consultants co-build programs and stay embedded for growth.
Meet the automation copilots behind the scenes
Strategists, architects, and creatives partner with your team to launch, govern, and scale automation programs that stay on brand.
Founder & CEO
Avery Cole
Former VP Ecommerce at top 100 DTC brand. Built automation programs that drove 35% YoY revenue lift across channels.
Chief Strategy Officer
Reese Ibarra
Led global lifecycle teams. Specializes in automation governance, attribution modeling, and cross-functional alignment.
Head of Creative Automation
Skylar Patel
Motion designer and product lead crafting 3D storefront experiences with Spline, Lottie, and interactive storytelling.
Director of AI Operations
Zoë Martinez
Oversaw AI support for Fortune 500 retailers. Focused on prompt engineering, safety controls, and knowledge orchestration.
From boutique consultancy to automation OS
We’ve evolved alongside our clients—expanding from one-off automations to an immersive platform and partnership model.
2021
Automation concierge
Started as a boutique consultancy helping DTC brands automate retention and support while maintaining premium CX.
2022
Launch of template marketplace
Released modular playbooks for Shopify and WooCommerce teams, backed by analytics guardrails and enablement.
2023
Immersive storefront labs
Invested in 3D storytelling, Spline scenes, and Lottie animations to bring physical retail theater online.
2024
Automation OS
Unified marketing, CX, and operations workflows into a single orchestration layer with AI copilots across departments.
Join us in building retail’s next canvas
We’re hiring automation strategists, creative technologists, and data storytellers who want to help ecommerce brands ship unforgettable experiences.